About Us
With over two decades dedicated to school wear and a global footprint in fashion, Geraldine Mullen embarked on a new journey in June 2022 by opening her own school wear shop in Claregalway. A seasoned professional with extensive experience in both the school wear and fashion industries and supported by the community and local schools, Geraldine’s venture quickly gained traction. Recognising the seasonal nature of the school wear business, Geraldine diversified her offerings in October, drawing on her passion for ladies' fashion and retail expertise to launch a boutique fashion line, addressing a gap in the local market.
Word of mouth spread, and Geraldine's boutique flourished. By May 2023, demand surpassed expectations, prompting her to expand into the neighbouring unit. Today, both her school wear shop and boutique thrive, reflecting Geraldine's entrepreneurial spirit and commitment to exceptional service and style for her community.
For Geraldine, customer service is about personal interaction and creating a welcoming atmosphere. She values genuine meet-and-greets, ensuring every customer feels acknowledged, respected, and appreciated. Beyond transactions, she fosters a comfortable and happy environment, nurturing a sense of community and loyalty. Geraldine's dedication to making each visit memorable sets her businesses apart, emphasising attention to detail and personalised care.
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